Advertising and Persuasion
Jamie Hawkesworth
Jamie Hawkesworth is a British photographer known for his fashion and documentary photography.
Hawkesworth's photography often features models in fashion editorials and advertising campaigns, as well as candid moments in everyday life. He has worked with a variety of fashion brands and publications, including J.W. Anderson, Loewe, and Vogue.
Hawkesworth's work has been featured in a range of publications, including Vogue, i-D, and The New York Times. He has also exhibited his work in galleries and museums around the world. In addition to his fashion photography, Hawkesworth has also worked on commercial and editorial projects for a variety of clients.
He uses a medium format Mamiya RZ67 with various lenses.
He shoots mostly on location but, from time to time, shoots in the studio.
With what I said above on location, he mostly uses natural lighting, but when he's in the studio he uses studio lighting.
He shoots on a medium format film camera, and it shows in the images which the quality and how soft the colour is.
The posing of the models he very natural and not to complicated.
The composition is quite simple in most of his photos, the model is in the middle most of the time but it’s the colour.
All of his photos are very clear.
The tones and the contrast vary from image to image but most of the time its either very high contrast or low contrast with a softer gradient..
The tones in his photos are quite warm like most film images. And the images overall aren't too overly saturated.
I will use his images as inspiration for my shoot and editing.
MARIUSZ SMIEJEK
The photographer Mariusz Smiejak is from Poland and is ajournalist photographer who does very long-term projects spanning 10 Years. The project that I am focusing on is his ongoing project in Ghana.
His work can be seen in The New York Times, National Geographic, Times, BBC and many more.
He uses a Canon 5D MK6. He uses various amount of lenses but mostly a 18mm for the wide establishing shots and 50mm for portrait shots.
He shoots on location.
And uses natural lighting.
He shoots on digital but edits them to B&W and mimics film with the contrast of his images.
Most, if not all, of his photos, are candid, so he does not pose them.
Most of the photos are very busy looking but uses the rule of thirds and leading lines to move your eye around the image and back to the main subject.
All of his images are in focus.
I will take more establishing photos and have them in B&W.
Elliott Verdier
Elliott Verdier is a documentary photographer based in Paris, France. He has been featured extensively in publications such as The New York Times, Vogue Italia, M le Monde, British Journal of photography, Financial Times
I could not find what camera he uses, but on most websites, it says that he shoots on a large format camera but it looks like he uses mostly 18 to 50mm lenses.
He shoots only shoots on location and mostly uses natural lighting.
I would say he shoots on film as he shoots in a large format.
With his portraits they are posed but there very simple and made to look candid, I would say.
What about the composition makes it striking? There is not too much going on but not too little so theres not too many distracting things in the photo taking away from the main subject.
Yes, all of his photos are in focus.
In his photos, there are very even tones with the shadows not being very dark and the highlights are not blown out.
All of the colours are quite soft but do not look desaturated and they are a bit warm as well.
They are film photos but the photos are very clear.
I like how the colours look in his photos so I would like to take some of that and add it into myediting.
Fashion editorial outdoor: into the wild
Uwe Konrad, Fashion Photographer
Uwe Konrad, Fashion Photographer
A short text about where the photographer or photoshoot is from.
Uwe Konrad is a fashion photographer from Germany.
He works in the fashion industry.
Alpha Industries, Esprit, Breuninger, Gardeur, Promodoro, Grey, Elbeo, Ariane Ernst Jewellery, hej organic, Lerros, Agentur Feuerland.
The camera he uses is a Canon 5D, with using a 35 and 50mm lens most of the time.
Most of his images are on location, including the editorial I'm talking about.
Most of his shoots are on location; for this, he uses natural lighting and a reflector.
He shoots on digital and has quite soft colours, nothing too harsh.
The poses are all quite simple, nothing too abstract.
The image is composed in a high-fashion way. What I mean is that the models are standing up straight, hands to their sides when it comes to the full-body shots. The overall location and time of day has been quite well.
All of his images are clear and in focus.
I would personally say there is a lot of even tones and not too high on the contrast
The images all have a slight purple tone to them.
I will try and use his modelling technique and where for a full body shot the models.
Hollie Fernando
Hollie Fernando is a British photographer based in Brighton and London represented by Twenty Twenty Agency London
They work in the fashion industry
Gucci, Mr Porter, Heresy, Nike, Exit Magazine, Reebok, Goodhood, Guardian, Rolling Stone, Palladium, Adidas, Crack Magazine, Telegraph, It’s Nice That.
Her main cameras of choice are the Bronica ETRSi medium format film camera and Canon AE1 35mm.
It is a mixture of location and studio photography, but it is mostly
She uses a mixture of flash and natural lighting in her photos.
She shoots on film cameras, both 35mm and medium format.
As she is a fashion photographer, there are always models in her photos, and the poses can vary from quite simple to more intricate.
In some of her photos, I’ve seen that she likes to photograph the models at an angle so that the background is crooked, but the model is standing up straight. Most os her photos are up close with the models.
Yes, all of her photos are very clear.
I would say there are even tones all over her images.
As it is shot on film, you can clearly see that most of the outfits pop in colour, so I would say they are also quite saturated.
I like how her photos stand out and pop, so I might try and do something similar.
Athletica Magazine
THE MAGAZINE OF PHYSICAL CULTURES
Its material: the body in motion. In ATHLETICA, magazine and art publishing are combined. This publication, whether it be the cultural supplement, the fashion special edition, or the sports magazine, supports the need for a revitalised press that is attentive
Its material: the body in motion. In ATHLETICA, magazine and art publishing are combined. This publication, whether it be the cultural supplement, the fashion special edition, or the sports magazine, supports the need for a revitalised press that is attentive
to societal changes and in quest of significance.
Clash Magazine
Launched in 2004 to widespread acclaim, Clash Magazine is a multi-award winning music publication that combines alternative and mainstream musical genres and covers fashion, film, and entertainment.
Weekend Magazine/Saturday Magazine
Saturday combines the best features, lengthy articles, and interviews with unparalleled coverage of culture and books, as well as innovative and environmentally friendly travel and lifestyle suggestions.
I-D Magazine
Vice Media publishes the British bimonthly magazine i-D, which is devoted to fashion, music, art, and young culture. Designer and former Vogue art director Terry Jones established i-D in 1980.
M Le Monde Magazine
Thanks to its striking covers, compelling writing, and arresting photography, "M Le magazine" by "Le Monde" has built a solid international reputation since its introduction in September 2011. Therefore, launching an English-language edition of "M Le magazine" seemed the obvious next step. M International is more than a magazine; it's a collectable. It has a larger format and a more distinctive, adventurous voice than the weekly French version.
Wonderland Magazine
Wonderland is a worldwide, independently produced magazine that offers a distinctive viewpoint on the top emerging and established talent in all fields of popular culture, including fashion, cinema, music, and the arts.
The magazine that I have chose to use for this project is.
Wonderland
This is because I am doing a fashion editorial on a Jewellery brand.
I like the overall vibe of the Wonderland magazine and what I am doing my photos of is a brand that is just emerging and this is one of that segments that Wonderland dose.
Call Sheet
Estimate-Invoice
Additional Work
Throughout this brief I went though many iterations of what I wanted my outcome to be. firstly is was went I went on a Trip to Lisbon Portugal but then when looking though the photos I realised that there was no magazine feature aspect to them and they might look a bit out of place (they would look better in a photo book). Next I did a shoot with horses in Hyde park, the shoot turned out looking lovely but again with the options we had for the magazines we had to chose there wasn't on that the horse's could have fit into.
Lisbon Portugal
These are some of the photos that I took on the trip there that I might have chose for the magazine.
Hyde Park Horses
These would have been the photos that I would have chosen for this brief if I did not do my jewellery shoot as my final outcome.
Editing Process
Extra's I've learnt in lesson
how much do you charge?
small clients charging around £500 per day and half for any pre-production(location recce, meetings)
and same for the larger clients but around £1000 per day etc.
Estimate Breakdown
day rate-stated usage
Pre-production time
shoot time
assistant
studio/lighting
photographic equipment (these different companies should be paid separately from you)
materials
props
postproduction/digital fee
travel
misc
ESTIMATE MUST INCLUDE
photographer's name, address and contact details
photographers ref’ number (your invoice number)
agency and advertiser or client
job description
fees this is the base usage rate (to include the original use)
media use - print, pos, billboard etc
territory - UK, Europe, North America etc
time period/exclusivity (this includes use during stated period, e.g. 1st use or 6
months syndication or agreed exclusivity
right to credit (optional)
expenses - refer to ‘costing a job lecture’
contingency (10%)*
terms and conditions printed on the reverse
*the contingency figure allows 10% to cover any unforeseen costings, enabling the client to allow for a possible extra charge over the estimated figure up to a maximum of 10%
after the estimate has been submitted
any art orders supplied during or after the shoot are not deemed to be legally binding - these have to be agreed along with the photographers terms at the estimate stage
the estimate has to be agreed with the client:
territory, media, time period, exclusivity and copyright the client then has to supply an art order with their terms.
territory, media, time period, exclusivity and copyright the client then has to supply an art order with their terms.
check the clients terms before the shoot begins
the aop has registered these terms and conditions with the office of fair trading.
photographers name, address and contact details
photographers ref’ number (your invoice number)
agency and advertiser or client plus art order number
job description
fees this is the base usage rate (to include the original use)
media use - print, pos, billboard etc
territory - uk, europe, north america etc
time period / exclusivity (this includes use during stated period eg 1st use or 6 months syndication or agreed exclusivity)
right to a credit - this is optional
expenses - refer to ‘costing a job lecture’
any advances payed - to be deducted from the final total
miscellaneous - refer to costing a job lecture
terms and conditions printed on reverse, and stated at the bottom of the invoice
*the contingency figure allows 10% to cover any unforeseen costings, enabling the client to allow for a possible extra charge over the estimated figure up to a maximum of 10%.
